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Copywriting https://images.squarespace-cdn.com/content/v1/5d921841c120554b286f880a/844015e1-86da-42e0-8493-11b20fe3b745/ERI_vertical_RGB.png Content Marketing - Copywriting https://images.squarespace-cdn.com/content/v1/5d921841c120554b286f880a/6558f637-8487-466d-aada-3d166ac33165/How+to+save+money+at+Disneyland+Paris+cover+shot.jpg Content Marketing - Copywriting https://images.squarespace-cdn.com/content/v1/5d921841c120554b286f880a/bee59fe5-6ef9-4504-ac1c-f891f2c13eef/Cora-Cora-Maldives.jpg Content Marketing - Copywriting https://images.squarespace-cdn.com/content/v1/5d921841c120554b286f880a/4a05f93d-51fc-43e9-983c-29ab92b1a309/Experian-logo.jpg Content Marketing - Copywriting https://images.squarespace-cdn.com/content/v1/5d921841c120554b286f880a/18d33ccc-dc6e-4dd0-9de8-51be9af37d2a/Rohan+Logog.jpg Content Marketing - Copywriting https://images.squarespace-cdn.com/content/v1/5d921841c120554b286f880a/b9939421-7b79-4e96-bf4e-3aefccc23d45/CuraKit+Logo.png Content Marketing - Copywriting https://images.squarespace-cdn.com/content/v1/5d921841c120554b286f880a/95d6455c-a560-4bcd-b421-aac779132e8f/Silverfin+Logo.png Content Marketing - Copywriting https://images.squarespace-cdn.com/content/v1/5d921841c120554b286f880a/2ecbca92-eab5-4ee6-9445-f42c9625c0a1/logo2.png Content Marketing - Copywriting https://images.squarespace-cdn.com/content/v1/5d921841c120554b286f880a/1569934080438-W9A6T7B6EZQX122QT3SC/RBS.jpg Content Marketing - Copywriting Project: landing page copy https://images.squarespace-cdn.com/content/v1/5d921841c120554b286f880a/1569934278882-8FDFGZCA4VN6WUKA0I84/magnum.jpg Content Marketing - Copywriting Project: print ad campaign https://images.squarespace-cdn.com/content/v1/5d921841c120554b286f880a/1569935091260-248IVS3FDMJYYRGR2AX8/master-logo-stacked_rgb_hr_jobs-portal.jpg Content Marketing - Copywriting Project: multi-platform, multi-media campaign, from print ads to interactive puffs https://images.squarespace-cdn.com/content/v1/5d921841c120554b286f880a/1569934053594-7P97LK2VDE1E1N5RX8HR/American+Express.png Content Marketing - Copywriting Project: blogs and articles https://images.squarespace-cdn.com/content/v1/5d921841c120554b286f880a/1569934302023-ZAMKKKQM6UCLU5P2IV0B/BA+logo.jpg Content Marketing - Copywriting Project: multi-platform, multi-media campaign, from print ads to interactive puffs https://images.squarespace-cdn.com/content/v1/5d921841c120554b286f880a/1569934582935-HY348M3LGO89QZRHB7KY/Everest.png Content Marketing - Copywriting Project: brochure copy and advertorials https://images.squarespace-cdn.com/content/v1/5d921841c120554b286f880a/1569934484625-2IPXPLTEZI80EWNUNW4Y/M%26S.jpg Content Marketing - Copywriting Project: catalogues and brochures https://www.starleyconsulting.com/work/content-editing monthly 0.5 2024-10-02 https://images.squarespace-cdn.com/content/v1/5d921841c120554b286f880a/b5979405-9bb1-4479-b30f-34ecb5e1f997/Asana+Board+2.jpg Content Marketing - Content Editing - FinEdge & Stubben Edge MISSION Develop authoritative, insightful thought-leadership content for this fast-growing insurance, SaaS and fintech company’s multiple B2B brands, and to create engaging, shareable content to help build credibility for a new B2C brand. KEY TASKS Create an editorial plan; use SEO research and client goals to develop blogpost ideas; find and manage quality freelancers with insurance, finance and SME experience; utilise SEO and project management tools; commission and edit B2B and B2C content. TYPES OF CONTENT A variety of entertaining and engaging blogposts for B2B and B2C websites, plus LinkedIn posts. CHALLENGES Working with one of the fastest-growing companies in the insurance and fintech industry presented a new playing field every week - new companies acquired, new insurance product lines added, new events and a moveable feast of launch dates and deadlines. RESULTS More than 50 pieces of content commissioned across three key businesses, ready for full launch in 2023. https://images.squarespace-cdn.com/content/v1/5d921841c120554b286f880a/1570022433471-G0OEWLRAVFFJB41Q2YLY/July%2B2015%2BCover.jpg Content Marketing - Content Editing - Which? Travel Editor and Project Manager MISSION Redesign Britain’s oldest travel magazine, create a new content strategy for its online presence, manage the project and all creators and stakeholders, and develop lead generators. KEY TASKS Customer research; Google Analytics; ideation; template concepts; manage a large team of stakeholders and team members who had been in their roles for many years; create of a new Tone of Voice and style guide; train new team members; relaunch the magazine; develop full content strategy for new online presence, from landing page hierarchy to content pages. TYPES OF MEDIA Print magazine, online landing pages, ad pages, and lead-generating PDFs and booklets. CHALLENGES Working with a team of long-term employees within a vast, complex organisation with many stakeholders. RESULTS Lead generators increased new subscriptions for the first time in more than a decade; subscriber retention rates increased to their highest level ever; the brand received its highest-ever levels of reader-satisfaction ratings. I was named as a finalist for two national awards for my work. https://images.squarespace-cdn.com/content/v1/5d921841c120554b286f880a/1570023601470-3X13ZNLMZGLAFY04YE83/BAhighlife.JPG Content Marketing - Content Editing - BA High Life Website Editor and Project Manager MISSION Develop a new website for British Airways’ High Life magazine. KEY TASKS Create concepts, site architecture, landing pages, templates and structure; brief and work closely with web developers, designers and other technical specialists; manage the project from concept to completion (one year). TYPES OF MEDIA Full website, with new landing pages, puffs and interactive elements, and hundreds of pieces of content. CHALLENGES Managing the entire project with just the help of a single intern; selecting and updating two years’ worth of content. RESULTS Delivered on time; the client was so happy with the infrastructure, layout, look and UX that it kept the same overall structure for five years. https://images.squarespace-cdn.com/content/v1/5d921841c120554b286f880a/e58521f6-b886-4368-ab11-2aa5994352b7/Annoying+Airport+Protocols.jpg Content Marketing - Content Editing - Skyscanner MISSION Increase click-through rates from email campaigns and boost engagement and dwell times of this global flight-comparison website. KEY TASKS Help the team of existing freelancers develop their skills to match the company’s new brand guidelines, and find new quality freelancers to add to the pool of blogpost writers; develop a style guide to help freelancers and the in-house team; create content that would increase movement around the website and would work well for weekly email campaigns across both the UK and Irish markets; develop new email content for the weekly emails; upload content to the CMS, including picture research, title tags and metadata. TYPES OF CONTENT Primarily online blogposts and email campaigns, as well as some social media posts. CHALLENGES As the world’s most famous flight-comparison site, the company already had a strong market presence, but needed to increase awareness and use of its site in the UK and Ireland. RESULTS Increased email newsletter open rates by 40%, CTRs by 30%, online sessions by 104%, new users by 86% and online engagement by 54%. I was named a finalist for a major international content marketing award for this project.